I studied graphic design at an art school where typography was a core focus. I took 3 levels of typography classes and nearly lost my mind! But even before I studied type, I had a soft spot for signage. It’s one of the themes I enjoy shooting most around San Francisco.

我在一所以排版为重点的艺术学校学习平面设计。 我参加了3个印刷术课程，几乎迷失了方向！ 但是甚至在我学习文字之前，我对标牌情有独钟。 这是我最喜欢在旧金山拍摄的主题之一。

Typography is the style, arrangement, and appearance of letters. These letters can be printed page like a book or a poster, or digitally displayed on a screen like a landing page or an app. It’s the art and technique of arranging type to make written language legible, readable, and visually appealing.

排版是字母的样式，排列和外观。 这些字母可以像书或海报一样打印在页面上，也可以在登陆页面或应用程序等屏幕上数字显示。 排列字体的技术是使书面语言清晰易读，具有视觉吸引力。

But maybe you never thought about all the various categories within signage. I encourage you to explore your surroundings and find these types of signage. Think of it as a guided photo walk or scavenger hunt.

但也许您从未考虑过标牌中的所有各种类别。 我鼓励您探索周围的环境并找到这些标牌。 可以将其视为带导游的照片漫步或寻宝游戏。

1.脚本标牌 (1. Script signage)

Probably one of the most popular signage types, everyone loves a good script. Script signs can be simple with one fluid stroke or decorative and full of flourished embellishments.

也许是最受欢迎的标牌类型之一，每个人都喜欢一个好的脚本。 脚本符号可以很简单，只需一个流畅的笔触或装饰，并充满蓬勃的点缀。

Formal scripts began their debut in the early 1700s by writing masters and engravers such as George Bickham, George Shelley, and George Snell. The letters originated from a quill or metal nib pen forming thick and thin strokes. There are plenty of wonderful script typefaces out there but the most intriguing include original letterforms.

正式的脚本在1700年代初开始首次亮相，主要是编写乔治·比克罕(George Bickham)，乔治·雪莱(George Shelley)和乔治·斯内尔(George Snell)等雕刻大师和雕刻师。 字母源自形成粗笔细笔的鹅毛笔或金属笔尖笔。 有很多很棒的脚本字体，但是最吸引人的包括原始字母格式。

2.优雅的衬线标牌 (2. Elegant serif signage)

By definition, a serif is a small decorative line added as an embellishment to the basic form of a character. One of the most common serif typefaces is Times New Roman, usually included in every word processor on a computer. But don’t be fooled by this common typeface, there are many examples of elegant serif signage out there like the ones shown below.

根据定义， 衬线是为装饰角色的基本形式而添加的小装饰线。 最常见的衬线字体之一是Times New Roman，通常包含在计算机的每个文字处理程序中。 但是不要被这种常见的字体所迷惑，下面有许多精美的衬线标志示例，如下所示。

3.老式标牌 (3. Vintage signage)

Antique and vintage signs are quite popular these days. They advertise anything from soda fountains to household appliances and more. This type of signage tends to be more creative in mediums such as porcelain, wood, tin, and my favorite, neon.

如今，古董和复古标志很受欢迎。 他们刊登广告，从汽水瓶到家用电器等等。 这种标牌往往在诸如瓷器，木头，锡和我最喜欢的霓虹灯之类的媒介中更具创造力。

What’s most intriguing about this type of signage is when you see it you’re immediately transported to another time and place. People yearn for reminders of the past, it’s one reason we connect with vintage signage. Take a look at these signs for some inspiration on your vintage hunt.

这种标牌最吸引人的地方是，当您看到它时，您会立即被运送到另一个时间和地点。 人们渴望回忆过去，这是我们与老式标牌建立联系的原因之一。 看看这些标志，为您的复古狩猎带来一些灵感。

4.大胆的San Serif标牌 (4. Big and bold san serif signage)

Big and bold sans serif signs are the complete opposite of the elegant serif. A typeface without a serif is called sans serif, from the French sans meaning “without”. In print, most headlines use sans serif typefaces while serif typefaces are used for body copy. One of the most common san serif typefaces you’ll find on your computer is Arial.

粗体的无衬线标志与典雅的衬线完全相反。 没有衬线的字体称为sans serif，从法语sans的意思是“无”。 在印刷品中，大多数标题使用无衬线字体，而衬线字体用于正文复制。 您可以在计算机上找到的最常见的San Serif字体之一是Arial。

It’s modern and makes a statement. See if you can spot examples of big and bold sans serif signage in your city like these.

它是现代的，可以发表声明。 看看您是否能在这些城市中找到大胆的无衬线标牌示例。

5. Helvetica标牌 (5. Helvetica signage)

Speaking of Arial and other sans serifs, Helvetica is arguable the most popular typeface out there or at least the most well-known. There’s even a documentary on the typeface and clever merchandise all over the internet. People either love it or hate it. Here are a few examples of Helvetica signage out in the open.

谈到Arial和其他无衬线字体，Helvetica可以说是最受欢迎的字体，或者至少是最著名的字体。 甚至在互联网上甚至还有关于字体和巧妙商品的纪录片。 人们要么喜欢它，要么讨厌它。 以下是公开展示Helvetica标牌的一些示例。

6.脚本和无衬线组合标牌 (6. Script and sans serif combination signage)

Most of the above examples are based on one typeface but the magic happens when you combine two styles to create something new. When you capture the elegant and unique qualities of a script and add the bold and modern qualities of a sans serif, you get a dynamic combination like these.

上面的大多数示例都基于一种字体，但是当您将两种样式结合起来以创建新的东西时，魔术就发生了。 当您捕获脚本的优雅独特的特质并添加无衬线的大胆而现代的特质时，您将得到这样的动态组合。

7.装饰标牌 (7. Decorative signage)

Decorative and display typefaces in signage are playful and fun, just about anything is fair game. They became popular in the 19th century in posters and advertisements. The trick is to use decorative typefaces sparingly to not lose their artistic and eye-catching effect. They’re perfect for an accent, a heading, or title. Take a look at these distinct decorative styles.

标牌上的装饰字体和展示字体既有趣又有趣，几乎任何事情都是公平的游戏。 它们在19世纪在海报和广告中变得很流行。 诀窍是要少用装饰性字体，以免失去其艺术性和醒目的效果。 它们非常适合重音，标题或标题。 看看这些独特的装饰风格。

8.长和垂直标牌 (8. Long and vertical signage)

Rather than based on a single typeface, vertical signage relates to the orientation they’re displayed in. We’re used to seeing most signage in a horizontal format like a billboard but many buildings (especially old theatres) use long vertical signs. Signage with vertically stacked letters is ideal for short words, they’re easy to see from afar like these beauties.

垂直标牌不是基于单个字体，而是与其显示的方向有关。我们习惯于以广告牌等水平格式看到大多数标牌，但是许多建筑物(尤其是老剧院)使用长的垂直标牌。 垂直堆叠字母的标牌是简短单词的理想选择，它们很容易从远处被这些美女看到。

9.现代标牌 (9. Modern signage)

The term modern is thrown around a lot these days and can possess several meanings. We’ll use the definition of “relating to present or recent types as opposed to the remote past”. These examples of signage feature modern type characteristics, use of materials, and minimal color palette.

如今， 现代一词被广泛使用，并且可以具有多种含义。 我们将使用“与现在或最近的类型相对，而不是遥远的过去”的定义。 这些标牌示例具有现代字体特征，材料使用和最小的调色板。

10.字幕和剧院标牌 (10. Marquee and theatre signage)

One of my favorite types of signs is the marquee sign. A marquee sign is commonly placed over a theatre to present the play, movie, or artist appearing at the venue. Since the turnover is quick, these signs need to adapt easily, sometimes daily. Like the Scrabble tiles you use in a game, letters can be moved around to form new words.

字幕标志是我最喜欢的标志之一。 字幕标志通常放置在剧院上方，以呈现出现在该场所的戏剧，电影或艺术家。 由于周转速度很快，因此这些信号需要轻松调整，有时每天调整一次。 就像您在游戏中使用的Scrabble磁贴一样，字母可以四处移动以形成新单词。

11.涂漆/手写招牌 (11. Painted / hand-lettered signage)

Sign painting is the art of painting on buildings, billboards, or signboards to announce or advertise products, services, and events. Original, hand-painted signs are also making a comeback with a huge demand for lettering artists. For this signage type, the sky is the limit, no two signs are the same.

标志绘画是在建筑物，广告牌或招牌上绘画以宣布或广告产品，服务和事件的艺术。 原始的手绘标志也卷土重来，对刻字艺术家的需求也很大。 对于这种标牌类型，天空是极限，没有两个标牌是相同的。

12.信息标牌 (12. Informational signage)

By far the most important type of signage as it helps guide us in the right direction. Whether it’s a street sign for which freeway entrance or exit to take, we depend on clear signage to avoid getting lost.

迄今为止，最重要的标牌类型可以帮助我们指引正确的方向。 无论是高速公路出入口的路标，我们都依赖清晰的路标以避免迷路。

13.霓虹灯标牌 (13. Neon Signage)

I saved the best for last, neon signage. So much care and level of detail go into creating neon signs. They vary in color, thickness, and of course the style of typography. These signs are best captured at night, here are a few to satisfy your eyes.

我为最后的霓虹灯招牌保存了最好的东西。 创建霓虹灯招牌时要格外注意和细节。 它们的颜色，厚度和排版样式各不相同。 这些标志最好在夜间捕捉，以下是一些可以满足您的眼睛的情况。

There are many types of signage out there, these are just some of the most common ones you may see. I challenge you to go on a scavenger hunt and see how many you can find. Or just be a little more observant the next time you walk around your neighborhood or drive out of town, you’ll be amazed by the unique signs you find.

标牌的类型很多，这些只是您可能会看到的最常见的一些标牌。 我挑战你去寻找寻宝游戏，看看你能找到多少。 或者，下次您在附近逛街或开车出城时要多观察一些，您会因发现的独特标志而感到惊讶。

All photos featured in this article are my own. For more photography inspiration, follow along on Instagram.

本文中的所有照片均为我自己的照片。 如需更多摄影灵感，请 在Instagram上关注 。