选择题
题目:_______ refers to attaching meaning to sense data and is synonymous with decoding.()。
题目:依据平衡计分卡的思想,把组织的战略分成财务战略、客户战略、内部业务流程战略和
题目:Americans might regard gift giving as a form of bribery.
题目:Similarity of culture does not affect acculturation
题目:亚太地区经常用MICE来作为会展的英文关键词,这代表什么含义?()。
题目:企业若想在竞争中获取优势并保持之,必须制定与推行适宜的()。
题目:参展商的展品如果在运输过程中出现丢失或破损的情况,参展商应直接向主办方申请索赔及补偿。
题目:所谓会议旅游,就是一种激励企业员工的管理手段,为奖励及特别感谢那些超值超量完成企业任务的优秀员工而精心策划的免费旅游,常常伴随着会议,将会议及其他类似活动与旅游休闲相结合。这种旅游形式多出现在保险行业和营销行业。
题目:企业在实施战略的过程中,必须对( )进行优化配置,才能充分保证战略的实现。()。
题目:在展台布置的过程中,如果参展商自己聘请非主办单位指定的其他装修代理公司,则参展商及其装修代理公司无需向展览中心办理相关申请,但在入馆之前需向展览中心缴纳现场管理费。
题目:______ is assuming that a person has certain qualities (good or bad) just because the person is a member of a specific group.()。
题目:Successful management of culture shock depends on an awareness of its symptoms and the degree of its severity.
题目:In the United States, the main meal is .()。
题目:企业组织结构是企业根据企业战略制定的。()
题目:The sender must choose certain words or nonverbal methods to send an intentional message. This activity is called decoding
题目:依据平衡计分卡的思想,把组织的战略分成财务战略、客户战略、内部业务流程战略和四个维度。()。
题目:is the traditional way of greeting in Northeast Asian countries like Korea and Japan.()。
题目: means the act of substituting a mild, indirect, or vague term for one considered harsh, blunt, or offensive.()。
题目: style focuses on the speaker and personal relationships. Such style can be found in individualistic and low-context culture.()。
题目:_____ refer to rules for appropriate behavior, which provide the expectations people have of one another and of others.()。
题目:_____ refers to intentional use of nonspoken symbol to communicate a specific message.()。
题目:_________ refers to the traumatic experience that an individual may encounter when entering a different society.()。
题目:_____ is behaviors such as gestures, body movements, facial expressions, and eye contact.()。
题目:While the highest goal of communication in the Eastern Culture is to achieve , the highest goal of communication in the West is to achieve the practical cooperation from others.()。
题目:__ is the study of communications sent by the eyes.()。
题目:The self-effacement verbal style emphasizes the importance of boasting about one’s accomplishments and abilities.
题目:Culture is innate as soon as a person is born.。
题目:Scholars prefer the term subculture to co-culture in describing a culture which exists within a dominant culture.
题目:Intracultural communication occurs when the sender and the receiver exchanging messages are from different races.
题目:1、I ____ see him yesterday.()。
题目:2、It was ____ the old worker came that we ____ the experiment.()。
题目:3、( )在会展业的总体规模,尤其是会议产业的规模方面,已经跃居世界首位。
题目:4、目前全球知名的会展企业主要集中在欧洲,全球前十大组展企业,欧洲占满十席。排在首位的是( )()。
题目:5、通过营销宣传活动,香水制造商说服原来每年使用1瓶香水的妇女改为每年使用2瓶,这属于哪一种战略?( )()。
题目:6、There was so much noise that the speaker couldn’t make himself ________. ()。
题目:7、The government called out policemen to suppress the riot. ()。
题目:8、我国三大会展城市是()。
题目:9、被誉为"中国第一展”的是()。
题目:10、___________为四面开口的摊位,观众可以从任意一个侧面进入展台内,因此更便于展示产品并吸引观众的注意力。这类展台是大型企业参加展会的首选,广告效果好,设计起来更为精心,搭建费用相对较高。()。
题目:11、"展位”用英语如何表示?()。
题目:12、"冠名赞助商”用英语如何表示?()。
题目:13、下列哪些选项可以表示"会展”中的"展览”一词?
题目:14、下列哪些选项可以表示"会展”中的"会议”一词?()
题目:15、世界上会展实力最强的国家是()。
题目:16、迄今为止世界展览业最重要的国际性组织是以下的()。
题目:17、-- What ______ when I phoned you? — I ______ my work, and I wanted to go out.()。
题目:18、-- Remember the first time we met, Jim? — Of course I do. You ______ in the library.()。
题目:19、She ______ to the office than she got down to writing the report.()。
题目:20、 is the study of how people perceive and use time. ()
题目:21、会展危机管理主要包括:紧急医疗的管理、消防工作的管理、纠纷争执的管理。
题目:22、观众邀请函是专门针对展会的目标观众,尤其是向专业观众发送的。
题目:23、在会展实践中通常把用于寻求合办者、支持者、赞助商的文件称为招展文案。
题目:24、展览会满意度调研工作是为了宣传。
题目:25、展会规模是指参展商带来的产品多少。
题目:26、会展市场信息是制订企业销售计划的重要依据。
题目:27、会展市场信息的功能是为企业的营销活动服务。
题目:28、展会的服务对象是消费者。
题目:29、会展策划师一般不参与展位搭建的具体工作,因此不需要考虑搭建与拆除方面的策划。
题目:30、临时员工培训并不限于岗前与岗位培训,也应包括在其上岗执行任务之后的个别指导。
题目:31、展位环境主要是指展台清洁、展台安全及展台保卫等。
题目:32、在会展调查中当样本数量多时就有必要采用抽样调查的方式,因为这样数据才全面、可靠。
题目:33、A person could be a member of several different subgroups at the same time.
题目:34、People may sometimes get confused about his or her cultural identity.
题目:35、In Finland, firm handshakes are the normal greeting for men and women.
题目:36、Financial matters can result in culture shock.
题目:37、会展营销人员必须熟练掌握因特网工具,以便加强与目标客户的沟通。
题目:38、Culture is innate as soon as a person is born.
题目:39、实地调查是搜集原始资料的调查方法,包括访问法、观察法和实验法。
题目:40、会展信息反映会展市场运行特征的那部分经济信息。
题目:1、国际上经常用_________来表示广义的会展业()。
题目:8、Neither English nor Chinese ________ difficult to learn.()。
题目:9、There was so much noise that the speaker couldn’t make himself ___. ()。
题目:10、That is the house _______ you can enjoy the scenery.()。
题目:11、These two countries are similar ____ they both have a high snowfall during winter.()。
题目:12、An American company that operates in Japan almost caused a disaster in the United States—Japanese relations by addressing 500 red Christmas cars to its Japanese joint-venture partner, since funeral notices are red in Japan. This case has reflected that each country has its art for .()。
题目:13、 refers to some words or actions that are avoided by a particular group of people, or in certain culture for religious or social reasons.()。
题目:14、 refers to an individual’s learning and adopting the norms and values of the new host culture.()。
题目:15、The traffic in our city is already good and it ______ even better.()。
题目:16、— How are you planning to travel to Shanghai? — I ______ yet, but I ______ taking a train.()。
题目:17、Remember to send me a photo of us next time you ______ to me.()。
题目:18、He ______ at the meeting, but his heart attack prevented him.()。
题目:19、— Don’t forget to bring my new books tomorrow afternoon. — No, I _____()。
题目:20、I used to drink a lot of tea but these days I ______ coffee.()。
题目:21、成功的电话销售有三个阶段,分别是引发兴趣、获得信任、达成有利润的合约协议。
题目:22、在西方发达国家,展览业已高度市场化,大多主办单位已和承办单位合二为一,并没有所谓的承办单位。主办单位也大多为专业办展公司,一些工作交给其他公司承建。
题目:25、展览会结束后,对展品的处置,若展品的运费远远高于展品的价值,则参展商可以将其赠送给参观者。
题目:26、所谓会议旅游,就是一种激励企业员工的管理手段,为奖励及特别感谢那些超值超量完成企业任务的优秀员工而精心策划的免费旅游,常常伴随着会议,将会议及其他类似活动与旅游休闲相结合。这种旅游形式多出现在保险行业和营销行业。
题目:27、Americans might regard gift giving as a form of bribery.
题目:28、Similarity of culture does not affect acculturation
题目:29、Speaking is the only mode of effective communication.
题目:30、The Thais like to touch babies or small children, especially they like others to pat their children’s head
题目:31、会展信息反映会展市场运行特征的那部分经济信息。
题目:32、展位环境主要是指展台清洁、展台安全及展台保卫等。
题目:33、会展市场信息是制订企业销售计划的重要依据。
题目:24、参展商的展品如果在运输过程中出现丢失或破损的情况,参展商应直接向主办方申请索赔及补偿。
答案:
A、正确
B、错误