科目编号：0529 座位号：
四川电大2017─2018学年度第二学期期末考试
高级英语阅读（1）试题 （开卷）
2018年7月
注 意 事 项
一、 将你的准考证号、学生证号、姓名及分校（工作站）名称填写在答题纸规定栏内。 考试结束后，把试卷和答题纸放在桌上。试题和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。
二、仔细阅读每题的说明，并按题目要求答题。答案必须写在答题纸的指定位置上，写在试卷上无效。
Part I
Directions： Match the words given under A with the meaning given under B.（30 points, 3 points each）
B.
Cherish a. subject to death
fleeting b. certain
faculty c. coming in between
apparently d. love and take care of
hazily e. ashamed, awkward
convinced f. natural ability of mind or body
mortal g. passing quickly
incredulous h. not clearly
intervening i. unable or unwilling to believe
embarrassed j. obviously

Part II
Directions: Read the passage and answer the following questions. (40 points, 4 points each)
Louis Braille was born in a village near in 1809. When he was three years old, he had an accident in his father’s workshop. He picked up a sharp tool and somehow poked it into his eyes. Within months, little Louis was blind in both eyes.
He was sent to a special school for the blind in and learnt to read books which had large, raised capital letters. He also learnt to play the piano, the organ and the violin. Later, he became a master at the school. Braille was interested in finding a system which could be used for blind people to write as well as to read. By 1829, he had worked out the ‘six dots’ system. At first, nobody wanted blind people to use his system, because they thought that they should read raised letters, not dots.
But in 1854, the school where Braille had been a student and a teacher adopted his system. Soon, others followed and, since that time, the Braille system has become the main method by which blind people all over the world read.
Sadly, Braille died in 1852 and never knew about the success of his system.
Directions:

1. Where was Louis Braille born?
   When did he get blind?
   What harmed his eyes?
   Did Braille’s eyes get recovered?
   What did the blind read before Braille’s system was worked out?
   In which school had Braille become a teacher?
   What did Braille use to replace raised letters in his system?
   When was Braille’s system first adopted?
   What is the main method blind people worldwide use to read today?
2. Why didn’t Braille know about his success?
   Part III
   Directions: Each of the passages below is followed by some questions. For each question there are four answers marked A, B, C and D. Read the passages carefully and choose the best answer to each of the questions. Mark your answer on the ANSWER SHEET. （30 points, 3poins each）
   Questions 1 –10are based on Passage A & B.
   Passage A
   What is color? Why do some objects look red, others green, others blue?
   Color is caused by reflected light. Something that is red reflects mostly red light. It reflects a little green or blue light, too, but we do not see it. In the same way, a green objects reflects mostly green light. White objects reflect all colors of light. Black objects do not reflect any light.
   What happens to the colors of light that are not reflected? They are absorbed by the object. The darker the color, the less light is reflected and the more light is absorbed. Light that is absorbed is turned into heat. For this reason, dark _colored clothes are warmer in the sunlight than light-colored clothes.
3. Color is caused by__________.
   A. the object itself
   B. the light around an object
   C. reflected light
   D. your eyes
4. Something looks red because it__________.
   A. reflects only red light
   B. reflects mostly red light
   C. absorbs mostly green light
   D. absorbs nothing but green or blue light
5. Things that look black are reflecting____________.
   A. mostly black light
   B. all light
   C. many different colors
   D. no light
6. Light that is not reflected is___________.
   A. turned into heat
   B. stored by the object
   C. reflected later
   D. both b and c
7. In the sunlight, the warmest clothes would be_______.
   A. white
   B. yellow
   C. dark-colored
   D. light-colored
   Passage B
   When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertisement board after another. All day, every day, people who want to sell something compete to catch your attention. As a result, advertisements are almost everywhere.
   In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements, without advertisements, there would not be these private businesses.
   Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping you name before the public.” And some people thought that advertising was “truth well told.” Now more and more people tend to define it in this way: Advertising is the paid, nonpersonal (非亲自的), and usually persuasive (有说服力的) presentation of goods, services and ideas by identified sponsors through various media.
   First, advertising is usually paid for. Various sponsors pay for the ads we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it urges people to do something. All advertisements try to convince people that the product, idea, or service advertised can benefit them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a corporation, or a committee, or an individual. Fifth, advertising reaches us through traditional and non-traditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Non-traditional media include the mail, matchbox covers, and billboards.
8. The existence of the privately owned mass media depends financially on the support of _____.
   the government
   their owners’ families
   advertisements
   the audience
9. The passage seems to say that different definitions of advertising are given due to ______.
   the change of time
   the subject of the advertisements
   people’s age difference
   people’s different perspective
10. According to the passage, who are most probably paying for the advertisements? ______.
    Corporations.
    Committees.
    Individuals.
    All of the above.
11. Which of the following is considered nontraditional mass media? _______.
    Newspapers
    The mail
    Magazines
    Films
12. According to the passage, which of the following statements about the features of advertisements is NOT true? ______.
    Advertising must be honest and amusing
    Advertising is meant for large groups of people
    There is the description of things advertised
    The sponsors are always mentioned

科目编号：0529 座位号：
四川电大2017─2018学年度第二学期期末考试
高级英语阅读（1）答题纸
2018年7月

Part I (30 points, 3 points each)

1. 2.     3.       4.          5.
2. 7.         8.         9.     10.
   Part II (40 points, 4 points each)

Part III (30 points, 3 points each.)

1. 2.          3.             4.        5.         
   6.            7.      8.         9.            10.