blued停止邮箱注册_停止让我注册！

blued停止邮箱注册

by Conor Sheehan

由Conor Sheehan

Installing a new app can be exciting. When you’ve found one that may be just what you need, opening it is like unboxing a new toy. So why do so many apps insist on halting you in that moment to ask for an account?

安装新应用可能会令人兴奋。找到所需的物品后，打开它就像拆开新玩具的盒子。那么，为什么有那么多应用程序在那一刻坚持要求您停止帐户？

By finding and installing an app, users have already shown some commitment to the product. It has earned a place on their home screen. When an app requires users to register or login, they are adding a layer of friction during the crucial first impression. Instead of being greeted with an account gate, what if users were introduced to the features and shown the ropes until their identity was necessary to establish?

通过查找和安装应用程序，用户已经显示出对该产品的承诺。它已在他们的主屏幕上赢得一席之地。当应用要求用户注册或登录时，他们会在关键的第一印象中增加摩擦。如果不向用户介绍帐户功能，而是向用户介绍了功能并显示了绳索，直到需要确定其身份，该怎么办？

Luke Wroblewski, Product Director at Google, has already discussed the measured benefits of gradual engagement. For the sake of curiosity, let’s take a trip through the App Store to see how teams are welcoming new users here in 2016. They tend to fall into one of three categories:

Google产品总监Luke Wroblewski已经讨论了逐步参与的可衡量收益。为求好奇，让我们浏览一下App Store，了解团队如何在2016年欢迎新用户。他们倾向于分为以下三种类别之一：

Apps that wouldn’t make sense as an anonymous user
匿名用户没有意义的应用
Apps that require an account without obvious reason
无需明显理由而需要帐户的应用
Apps that let you sign up after you explore
探索后可以注册的应用

某些应用取决于帐户 (Certain Apps Depend on an Account)

Social media apps are built around your identity. Connected devices need way to authenticate your access to your data and devices. Subscription services require that you prove that you’ve paid already.

社交媒体应用是围绕您的身份构建的。连接的设备需要一种方法来验证您对数据和设备的访问权限。订阅服务需要您证明已经付款。

许多应用程序使用经典帐户门 (Many Apps Use The Classic Account Gate)

While signing up sometimes feel natural, most apps don’t need to revolve around an account.

虽然有时注册会很自然，但是大多数应用程序都不需要围绕帐户使用。

聚会 (Meetup)

If I were looking to find a Meetup for tonight, I would need to create an account and set a series of preferences before I can see what’s going on.

如果我想找到今晚的聚会，则需要创建一个帐户并设置一系列首选项，然后才能查看发生了什么。

爱彼迎 (Airbnb)

Rather than welcoming me with some of their awesome listings and impressive photography, I first have to commit to either making an account or remembering my password.

我首先要致力于创建一个帐户或记住我的密码，而不是用一些很棒的清单和令人印象深刻的照片欢迎我。

中 (Medium)

Really? You need me to sign in before I can read articles? The same articles that I can read through the web no problem?

真？您需要我登录才能阅读文章吗？我可以通过网络阅读的相同文章没有问题吗？

Then there’s also the apps that gradually engage their audience. Some of them allow you to skip the sign up till later. Some put you right in the app until you need an account.

然后还有逐渐吸引他们的观众的应用程序。其中一些允许您跳过注册，直到稍后。有些人将您放在应用程序中，直到您需要一个帐户。

今晚酒店 (Hotel Tonight)

I can see all the nearby listings for last-minute hotel deals. I can even book the room without needing to sign in!

我可以查看附近所有酒店的最新优惠。我什至可以在不登录的情况下预订房间！

EventBrite (EventBrite)

All I have do to find out what’s coming up in my area is set a location. Only once I want to register for an event does it ask for my email address.

我要做的就是找出我所在区域即将发生的一切。仅当我想注册一个活动时，它才会要求我的电子邮件地址。

的YouTube (YouTube)

YouTube tricked me at first. They make it seem like you need to log in, especially if you’re already logged in to Google elsewhere on your iPhone. But once you opt to select another account, it gives you an option to watch YouTube videos anonymously.

YouTube首先欺骗了我。它们使您看起来好像需要登录，尤其是如果您已经在iPhone上的其他位置登录到Google。但是，一旦您选择了另一个帐户，便可以选择匿名观看YouTube视频。

这是一个让与取 (It’s a Give and Take)

Keep your new users in mind when designing your app. One out five mobile apps are only opened once. That initial onboarding experience creates the precious first impression to your users. Don’t waste that time making them work when you could be showing off the value of your product.

设计应用程序时，请牢记新用户。五分之一的移动应用程序仅打开一次。最初的入职体验为您的用户创造了宝贵的第一印象。当您可以炫耀产品的价值时，不要浪费时间让它们工作。