长尾关键词seo

by Ben Rudolph

通过本·鲁道夫

为什么您不应该忘记长尾SEO (Why you shouldn’t forget about long tail SEO)

A few months ago, I wrote about how I built ThingsOnReddit. It’s a site that finds the best Amazon products posted to Reddit and uses Amazon Affiliates to monetize it. I became HN famous for a few days or so, and then slowly disappeared into oblivion. That is when I realized that I would eventually run out of sites that got me that quick spike in hits, and would need to focus on building SEO for the website.

几个月前，我写了关于我如何构建ThingsOnReddit的文章。该网站可查找发布到Reddit的最佳Amazon产品，并使用Amazon Affiliates将其货币化。我成为HN的著名人物几天了，然后慢慢消失了。那是当我意识到我最终将使我的点击量Swift飙升的网站用光了，需要集中精力为网站建立SEO时。

I initially ran into some roadblocks, but have slowly built a predictable and growing amount of traffic to the site. Along the way, I learned much more about how my site was being used, and focused on improving the site for that use case.

最初，我遇到了一些障碍，但是慢慢地，该站点的流量却可以预测并且在不断增长。在此过程中，我了解了更多有关如何使用我的网站的信息，并专注于针对该用例改进网站。

重新思考SEO策略 (Rethinking the SEO Strategy)

In the beginning, I tried to optimize for keywords that could potentially land users to my homepage. My thought process was this: the user lands on the homepage, finds an interesting subreddit and/or product, and then buys said product on Amazon. I even created a new homepage for users to land on that was a bit more friendly, and offered an easier way to navigate to subreddits.

一开始，我尝试优化可能会吸引用户访问我的首页的关键字。我的想法是这样的：用户登陆首页，找到一个有趣的subreddit和/或产品，然后在亚马逊上购买该产品。我什至为用户创建了一个新的主页，使之更加友好，并提供了一种更轻松的导航至subreddits的方法。

It was a bad strategy.

这是一个坏策略。

The table that changed my paradigm is below:

更改我的范例的表如下：

It’s hard to see, but the home page, which has the most page views upon landing, makes up only 11.27% of the total. Most users are landing either directly on a subreddit or a product page.

很难看到，但登陆时具有最多页面浏览量的主页仅占总数的11.27％。大多数用户都直接在subreddit或产品页面上登陆。

It became abundantly clear that my SEO approach should be based on the breadth of the pages on my website.

很明显，我的SEO方法应该基于我网站上页面的广度。

That is when I began to realize the power of long tail SEO. Long tail SEO means that you target niche Google keywords (usually 3+ or more words) that have low competition. This naturally happened to my site — there are hundreds of thousands of product pages with all sorts of strange keywords resulting from the comments of Redditors about the product.

从那时起，我开始意识到长尾SEO的强大功能。 长尾搜索引擎优化(SEO)意味着您定位竞争程度较低的细分Google关键字(通常3个或更多单词) 。这自然发生在我的网站上-有成千上万的产品页面，其中包含来自Redditor对产品的评论而产生的各种奇怪的关键字。

网站地图 (Sitemaps)

Sitemaps tell a search engine about the structure of your website. It’s not usually needed if your site is small and well-linked together, but my site was sprawling and huge.

Sitemap告诉搜索引擎您的网站结构。如果您的网站很小且链接紧密，则通常不需要它，但是我的网站却庞大而庞大。

I created a sitemap to include the maximum number of URLs, 50,000. ThingsOnReddit has a page for every subreddit and Amazon product mentioned on Reddit, so there are a lot of potential pages to index (far more than 50,000). Google takes its sweet time indexing your pages, but as it did index my pages, my SEO presence grew by over 1000%.

我创建了一个站点地图，以包含最多50,000个URL。 ThingsOnReddit在Reddit上提到的每个subreddit和Amazon产品都有一个页面，因此有很多潜在页面可供索引(远远超过50,000)。 Google抽出宝贵的时间为您的页面建立索引，但随着它为我的页面建立索引，我的SEO存在率增长了1000％以上。

链接标签 (Link Tags)

Getting these right is essential to optimizing your SEO presence. I initially launched ThingsOnReddit without thinking about this. That was a mistake.

正确处理这些对于优化您的SEO形象至关重要。最初我没有考虑这个问题就启动了ThingsOnReddit。那是个错误。

<link rel="canonical" href=""/>

<link rel="canonical" href=" ” />

This is critical if you have a site that does any sort of pagination. This tag tells Google that the current page is actually the same as the URL in the href attribute. This is often used when blogs (like Medium) repost posts from other sites, but it’s also necessary when you have URL schemas like below:

如果您有一个进行任何分页的网站，这至关重要。此标记告诉Google当前页面实际上与href属性中的URL相同。当博客(如中型)从其他站点转发帖子时，通常使用此方法，但是当您具有如下所示的URL架构时，也很有必要：

https://thingsonreddit.com/things/r/buildapc?page=1https://thingsonreddit.com/things/r/buildapc?page=2https://thingsonreddit.com/things/r/buildapc?page=3

Or even:

甚至：

https://thingsonreddit.com/things/r/buildapc?order_by=n_references_in_subreddithttps://thingsonreddit.com/things/r/buildapc?order_by=created_utchttps://thingsonreddit.com/things/r/buildapc?order_by=score

The problem I came across was that Google would index the URL:

我遇到的问题是Google会对URL进行索引：

https://thingsonreddit.com/things/r/buildapc?page=7

And that URL would show up in the Google search results. Then a user would land on page 7 when I obviously wanted them to land on page 1. rel="canonical” will tell Google to ignore all the URL params and just index https://thingsonreddit.com/things/r/buildapc .

该网址将显示在Google搜索结果中。然后，当我显然希望他们登陆第1页时，用户便登陆了第7页rel="canonical”将告诉Google忽略所有URL参数，而仅对https://thingsonreddit.com/things/r/buildapc索引。

<link rel="next|prev" href=""/>

<link rel="next|prev" href=" ” />

This tells Google that the next logical page (or previous if you specify prev) is the URL in the href attribute. Google says they can usually figure it out on their own, but in my experience, they didn’t get it right. It takes a while for Google to make adjustments, so get it right the first time.

这告诉Google，下一个逻辑页面(如果指定prev则为上一个逻辑页面)是href属性中的URL。谷歌表示，他们通常可以自己解决这个问题，但是根据我的经验，他们做错了。 Google会花一些时间进行调整，因此请在第一时间正确进行调整。

内部连结 (Internal Links)

When building an affiliate link site, it’s tempting to build your website to get the user to Amazon (or whatever affiliate site) as quickly as possible. Initially that was what I sought to do.

在构建会员链接站点时，很容易建立您的网站以使用户尽快到达亚马逊(或任何会员站点)。最初，这就是我想要做的。

On the first implementation, users were taken straight to Amazon to get the affiliate click as quickly as possible.

在第一个实施方案中，用户被直接带到亚马逊以尽快获得会员点击。

The thing I eventually learned was that users that are going to buy a product will eventually click the Amazon link if they want the product. It is far more important to have individual product pages for each product so that each one can be indexed individually and show up in search results.

我最终了解到的是，要购买产品的用户最终会在需要该产品时单击Amazon链接。 每个产品都有单独的产品页面，这样每个产品都可以单独索引并显示在搜索结果中，这一点更为重要。

分析工具 (Analytics)

Part of having a better SEO presence is building a good user experience. The better the user experience, the lower your bounce rate, and the more favorably Google will look on your site. A key part of understanding how to make a good experience is to track all the things.

更好的SEO表现的一部分是建立良好的用户体验。用户体验越好，跳出率越低，Google在您的网站上看起来就越有利。理解如何获得良好体验的关键部分是跟踪所有事物。

It’s harder to tell how changing the user experience directly modifies your bounce rate or Google search ranking unless you do some sort of A/B testing, but analytics can point you in the right direction.

除非您进行某种A / B测试，否则很难说改变用户体验是如何直接改变跳出率或Google搜索排名的，但分析可以为您指明正确的方向。

For example, I was under the impression it is always good to build a mailing list. So I began aggressively showing a newsletter signup modal when a user scrolls to the bottom of the page:

例如，我觉得建立一个邮件列表总是好的。因此，当用户滚动到页面底部时，我开始积极展示新闻简报注册模式：

I tried this for months, and I got 0 signups after showing the modal 609 times. Needless to say, this is an extremely annoying feature and it yielded no signups, so I killed it.

我试了几个月，在显示609次模态后获得了0个注册 。不用说，这是一个非常烦人的功能，并且没有注册，所以我杀死了它。

结果 (The Results)

After letting ThingsOnReddit run by itself for a while, I’m happy to announce some better results.

在让ThingsOnReddit自行运行一段时间之后，我很高兴地宣布一些更好的结果。

The month that received the most clicks to Amazon (thus far) was November, yet it was also the month with the least revenue. Most of these clicks were generated through Social traffic when I tried to ram the site down people’s throats via various social media sites.

迄今为止，获得亚马逊点击次数最多的月份是11月，但它也是收入最少的月份。当我尝试通过各种社交媒体网站将网站推向人们的喉咙时，这些点击大多数是通过社交流量产生的。

It turns out, focusing on organic search is better not only for sustainable recurring users, but also users who genuinely want to buy products and are more likely to convert.

事实证明， 专注于自然搜索不仅对可持续的经常性用户有好处，而且对于真正想购买产品并且更有可能转化的用户来说也更好 。

Going forward, I’m going to continue to push on improving the site’s Google search ranking, by both refining the site’s experience as well as trying to grow the number of sites linking to ThingsOnReddit.

展望未来，我将继续完善网站的体验，并尝试增加链接到ThingsOnReddit的网站数量，以继续改善网站的Google搜索排名。