mooc课程下载

by Laurie Pickard

通过劳里·皮卡德(Laurie Pickard)

如何使用十大商学院的免费课程制作MOOC“ MBA” (How to make a MOOC “MBA” using free courses from Top 10 business schools)

Back when massive open online courses (MOOCs) were new, I started a project to complete the equivalent of an MBA, using free courses. Platforms such as Coursera and edX were making headlines, and when I learned that leading universities (including business schools) were distributing online courses for free, I was inspired to construct a business education rather than pay an exorbitant amount for a degree.

当大规模的在线公开课程 (MOOC)刚出现时，我启动了一个项目，使用免费课程完成相当于MBA的水平。 Coursera和edX等平台成为头条新闻，当我得知一流大学(包括商学院)正在免费分发在线课程时，我受到启发去构建商业教育，而不是为学位支付高昂的费用。

I called the project the “No-Pay MBA” and I blogged about it at www.NoPayMBA.com. I finished my business education in 2016, and wrote a book to guide others interested in doing a self-made MBA (Don’t Pay For Your MBA, HarperCollins, 2017).

我称该项目为“ No-Pay MBA”，并在www.NoPayMBA.com上发布了有关该项目的博客。我在2016年完成了商业教育，并写了一本书来指导其他有兴趣从事自制MBA的学生(《 不要为MBA付费》 ，HarperCollins，2017年 )。

Now that I’m working for the MOOC review site Class Central, I’ve been wondering, how would I approach this project today, given the wealth of new courses and tools that are now available?

现在，我正在为MOOC评估网站Class Central工作，我一直在想，考虑到现在可用的大量新课程和工具，我今天将如何处理这个项目？

When I was doing my No-Pay MBA, there were only a few business MOOCs available, so I basically signed up for all of them. Fortunately or unfortunately, so many respected business schools have released free courses — 1,867 business courses are currently listed on Class Central — that it would be impossible to do that today.

当我做免薪MBA时，只有少数几种商业MOOC可用，因此我基本上注册了所有这些MOOC。幸运的是，不幸的是，如此多受人尊敬的商学院已经发布了免费课程-Class Central目前列出了1,867个商科课程 -以至于今天不可能做到这一点。

Through my studies, I also came to believe that putting together an MBA-level education requires much more than simply ticking through a checklist of course topics. That’s partly because MOOCs differ from on-campus courses in scope, length, and rigor; and partly because creating your own MBA offers a tremendous opportunity to tailor the curriculum to your needs.

通过学习，我还相信，将MBA级教育整合在一起不仅需要简单地选择课程主题清单，还需要做更多的工作。部分原因是MOOC在范围，长度和严谨性方面与校园课程不同。部分是因为创建自己的MBA提供了巨大的机会来根据您的需求定制课程。

My advice: start by learning some foundational business concepts in introductory-level courses, then develop some general business skills, and finally, dive deep in an area of concentration.

我的建议：首先在入门级课程中学习一些基本的商业概念，然后发展一些一般的商业技能，最后，潜入一个集中的领域。

Below is a sample course list that follows this advice, drawn entirely from business schools in U.S. News & World Report’s top ten. I cross referenced the U.S. News list with Class Central’s database to find around 90 courses from top ten schools, including the University of Pennsylvania (#3), MIT (#5), Northwestern (#6), the University of California Berkeley (#7), the University of Michigan (tied for #7), Columbia University (#9), and Dartmouth (#10).

以下是遵循此建议的示例课程清单，该清单完全取自《美国新闻与世界报道》前十名中的商学院。我通过Class Central的数据库交叉引用了《美国新闻》列表，以查找前十所学校的大约90门课程，其中包括宾夕法尼亚大学 (＃3)，麻省理工学院 (＃5)，西北大学 (＃6)，加利福尼亚大学伯克利分校 (＃ 7)，密西根大学 (并列第7)，哥伦比亚大学 (第9)和达特茅斯 (第10)。

I used only courses from these schools not because there aren’t great MOOCs from business schools lower down in U.S. News’ ranking (the full course catalog of the University of Illinois’s iMBA, for example), but simply because A) I had to cut down the number of courses somehow, and B) I wanted to demonstrate that the content for a top-tier MBA is there for the taking.

我之所以只使用这些学校的课程，并不是因为在《美国新闻》的排名( 例如，伊利诺伊大学的iMBA的完整课程目录)中没有来自商学院的优秀MOOC，而仅仅是因为A)我不得不削减B)我想证明顶级MBA的内容可供选择。

Note: The curriculum below is a pretty solid MBA program. However, it doesn’t include every topic that might be included in an MBA. Some notable gaps: project management, micro- and macroeconomics, and business ethics. It’s also rather light on operations management.

注意：以下课程是一个非常扎实的MBA课程。但是，它并未涵盖MBA中可能包含的所有主题。一些明显的差距：项目管理，微观和宏观经济学以及商业道德。运维管理也很轻巧。

Another Note: While many of these courses do involve fees, all of them can be audited for free, either in full or in part. If you’re new to MOOCs, you can learn more about them in Class Central’s Beginners’ Guide to Massive Open Online Courses.

另一个注意事项：尽管这些课程中有许多确实涉及收费，但是所有这些都可以全部或部分免费审计。如果您不熟悉MOOC，则可以在Class Central的“大规模开放式在线课程初学者指南”中了解有关它们的更多信息。

基础商业概念(4门课程) (Foundational Business Concepts (4 courses))

The four courses in the Business Foundations Specialization from the University of Pennsylvania’s Wharton School of Business are a popular starting place for those new to the world of business. I suggest taking all four.

宾夕法尼亚大学沃顿商学院的商业基础专业课程中的四门课程对于那些刚接触商业领域的人来说是一个受欢迎的起点。我建议全部四个服用。

Introduction to Marketing, University of Pennsylvania via Coursera

宾夕法尼亚大学 营销学 导论( 通过Coursera)

Introduction to Financial Accounting, University of Pennsylvania via Coursera

宾夕法尼亚大学 财务会计概论

Introduction to Operations Management, University of Pennsylvania via Coursera

宾夕法尼亚大学 运营管理概论

Introduction to Corporate Finance, University of Pennsylvania via Coursera

宾夕法尼亚大学 企业金融概论

一般商业和管理技能(4–6门课程) (General Business and Management Skills (4–6 courses))

Quantitative modeling, negotiation, project and people management, decision-making, leadership, and communication are important skills regardless of industry. I recommend taking at least one course that covers each of the aforementioned topics, for a total of between four and six courses.

无论行业如何，定量建模，谈判，项目和人员管理，决策，领导力和沟通能力都是重要技能。我建议至少选修一门涵盖上述每个主题的课程，总计四至六门课程。

Fundamentals of Quantitative Modeling, University of Pennsylvania via Coursera

宾夕法尼亚大学 量化模型基础 课程(通过Coursera)

Decision-Making and Scenarios, University of Pennsylvania via Coursera

宾夕法尼亚大学通过Coursera 制定决策和方案

Managing Talent, University of Michigan via Coursera

通过Coursera 管理 密歇根大学的 人才

Leading Teams, University of Michigan via Coursera

密西根大学通过Coursera 领导团队

Scaling Operations: Linking Strategy and Execution, Northwestern University via Coursera

扩展操作：链接策略和执行 ， 西北大学通过Coursera

High Performance Collaboration: Leadership, Teamwork, and Negotiation, Northwestern University via Coursera

高性能协作：领导力，团队精神和谈判能力 ， 西北大学，Coursera

Leadership Communication for Maximum Impact: Storytelling, Northwestern University via Coursera

领导力沟通，以发挥最大影响力： 通过Coursera ， 西北大学 讲故事

Inspiring and Motivating Individuals, University of Michigan via Coursera

激励和激励个人 ， 密西根大学通过Coursera

Making Successful Decisions through the Strategy, Law & Ethics Model, University of Michigan via Coursera

通过Coursera，通过密歇根大学 的战略，法律与道德模型做出成功的决策

Successful Negotiation: Essential Strategies and Skills, University of Michigan via Coursera

成功的谈判：基本策略和技巧 ， 密西根大学，Coursera

集中精力(8-10门课程) (Concentration (8–10 courses))

I advise anyone pursuing self-directed education to develop deep knowledge and skills in an area of concentration. This is where you can reap the real value of a self-directed education. Focus on a discrete area, take courses that are rigorous, and put what you learn into practice in real world scenarios.

我建议任何追求自主学习的人在集中的领域中发展深厚的知识和技能。在这里，您可以收获自我教育的真正价值。专注于一个分散的领域，参加严格的课程，并将您学到的东西付诸实践。

I’ve listed three possible MBA concentrations that could be constructed from courses offered by the top ten B-schools, excluding pre-packaged options such as the MicroMasters in Supply Chain Management from MIT.

我列出了可以从排名前十的B学校开设的课程中构建的三种可能的MBA集中课程，其中不包括预先打包的选项，例如麻省理工学院的供应链管理硕士。

选项1 —创业精神 (Option 1 — Entrepreneurship)

Entrepreneurship is the obvious choice for someone interested in starting a business. Added bonus: if you’re planning on being your own boss you won’t have to defend the value of your self-directed education in a job interview.

对于有兴趣创业的人来说，创业是显而易见的选择。额外的好处：如果您打算成为自己的老板，则不必在求职面试中捍卫自我指导的教育的价值。

Entrepreneurship 1: Developing the Opportunity, University of Pennsylvania via Coursera

企业家精神1： 通过Coursera 开发 宾夕法尼亚大学 的机会

Entrepreneurship 2: Launching your Start-Up, University of Pennsylvania via Coursera

创业2： 通过Coursera 启动 宾夕法尼亚大学

Entrepreneurship 3: Growth Strategies, University of Pennsylvania via Coursera

创业3：增长策略 ， 宾夕法尼亚大学，Coursera

Entrepreneurship 4: Financing and Profitability, University of Pennsylvania via Coursera

创业精神4：融资与获利能力 ， 宾夕法尼亚大学，经由Coursera

Entrepreneurship in Emerging Economies, Harvard University via edX

哈佛大学通过edX开展 创业活动

Becoming an Entrepreneur, Massachusetts Institute of Technology via edX

通过edX 成为 麻省理工学院 的企业家

The Iterative Innovation Process, Massachusetts Institute of Technology via edX

麻省理工学院通过edX进行 的迭代式创新过程

CS50’s Computer Science for Business Professionals, Harvard University via edX

哈佛大学CS50商业专业计算机科学 ， 通过edX

选项2-数字策略 (Option 2 — Digital Strategy)

With plenty of courses and many opportunities to use your skills in the real world, digital strategy makes for an excellent area of concentration. Being a relatively new field, it may also be easier to get a job in this area without a traditional degree.

通过大量的课程和许多在现实世界中使用技能的机会，数字策略可以使您专注于某个领域。作为一个相对较新的领域，在没有传统学位的情况下在该领域找到工作也可能会更容易。

What is Social?, Northwestern University via Coursera

什么是社交？ ， 西北大学通过Coursera

The Importance of Listening, Northwestern University via Coursera

西北大学 听力课程 的重要性

Engagement & Nurture Marketing Strategies, Northwestern University via Coursera

西北大学通过Coursera的 互动与培育营销策略

Content, Advertising & Social IMC, Northwestern University via Coursera

内容，广告和社交IMC ， 西北大学(通过Coursera)

The Business of Social, Northwestern University via Coursera

西北大学 社会 学院经Coursera

Marketing Analytics: Price and Promotion Analytics, University of California, Berkeley via edX

营销分析：价格和促销分析 ， 加州大学伯克利分校，通过edX

Marketing Analytics: Competitive Analysis and Market Segmentation, University of California, Berkeley via edX

营销分析：竞争分析和市场细分 ， 加州大学伯克利分校，通过edX

Marketing Analytics: Products, Distribution and Sales, University of California, Berkeley via edX

营销分析：产品，分销和销售 ， 加利福尼亚大学伯克利分校，通过edX

Marketing Analytics: Marketing Measurement Strategy, University of California, Berkeley via edX

Marketing Analytics：Marketing Measurement Strategy ， 加利福尼亚大学，伯克利分校，通过edX

Marketing Analytics, Columbia University via edX

哥伦比亚大学 营销分析 ， 通过edX

Writing for Social Media, University of California, Berkeley via edX

加州大学伯克利分校通过edX 为社交媒体撰写

Content Strategy for Professionals: Engaging Audiences, Northwestern University via Coursera

专业人员的内容策略：吸引受众 ， 西北大学通过Coursera

Content Strategy for Professionals: Managing Content, Northwestern University via Coursera

专业人员的内容策略： 通过Coursera 管理内容 ， 西北大学

Content Strategy for Professionals: Expanding Your Content’s Reach, Northwestern University via Coursera

专业人士的内容策略： 通过Coursera 扩大您的内容覆盖率 ， 西北大学

Content Strategy for Professionals: Ensuring Your Content’s Impact, Northwestern University via Coursera

专业人士的内容策略：确保您内容的影响力 ， 西北大学，Coursera

Omnichannel Strategy and Management, Dartmouth via edX

达特茅斯全 渠道战略与管理 ， 通过edX

选项3-财务 (Option 3 — Finance)

Finance is a more risky area of concentration, since it can be hard to break into the industry without the right credentials. However, if you already have a foot in the door, there are plenty of finance courses at the MBA level.

金融是一个风险较高的集中领域，因为如果没有正确的凭据，很难进入该行业。但是，如果您已经涉足这一领域，那么有很多MBA级别的金融课程。

Valuation: Alternative Methods, University of Michigan via Coursera

估价：替代方法 ， 密西根大学，Coursera

Financial Engineering and Risk Management Part I, Columbia University via Coursera

哥伦比亚大学 金融工程与风险管理第一部分( 通过Coursera)

Financial Engineering and Risk Management Part II, Columbia University via Coursera

哥伦比亚大学 金融工程与风险管理第二部分( 通过Coursera)

Modeling Risk and Realities, University of Pennsylvania via Coursera

宾夕法尼亚大学通过Coursera 建模风险与现实

Corporate Financial Policy, University of Michigan via edX

密歇根大学 企业财务政策 ， 通过edX

Principles of Valuation: Risk and Return, University of Michigan via Coursera